American Institute of Certified Planners (AICP) Practice Exam

Which survey method is best for obtaining information from a broad audience?

1. Cross-sectional surveys

2. Longitudinal surveys

3. Written surveys

4. Group-administered surveys

The correct answer is: Written surveys

The most effective method for obtaining information from a broad audience is the written survey. This approach allows researchers to reach a large number of individuals simultaneously, often resulting in a higher response rate compared to other methods. Written surveys can be distributed through various channels such as online platforms, mail, or in-person, making them versatile for gathering diverse opinions and experiences from a wide demographic. Written surveys enable respondents to complete the survey at their convenience, which can increase participation rates. They can also encompass a mix of closed and open-ended questions, allowing for both quantitative and qualitative data collection. This flexibility makes them suitable for capturing a wide range of attitudes and perspectives from a broad audience. Other options, while valuable in their own right, may not be as effective for reaching a broad audience. Cross-sectional surveys provide a snapshot at one point in time, which can limit the breadth of information collected. Longitudinal surveys track changes over time, often requiring multiple interactions with the same group, which could restrict the diversity of respondents. Group-administered surveys may limit participation to those who are present at a specific time and location, potentially excluding valuable perspectives from a wider population.