American Institute of Certified Planners (AICP) Practice Exam

What should planners consider when choosing survey methods?

1. The cost, speed, and potential biases of the method

2. The preferences of city council members

3. Only the ease of data collection

4. The aesthetics of the survey design

The correct answer is: The cost, speed, and potential biases of the method

When selecting survey methods, planners need to carefully evaluate the cost, speed, and potential biases associated with each method. This is crucial because budget constraints often dictate which tools and approaches can be used in research and data collection. A cost-effective method can enable planners to allocate resources more effectively across multiple projects. Speed is another significant factor; planners frequently face tight deadlines and the need for timely results. Therefore, choosing a survey method that can yield results quickly while maintaining quality is essential. Lastly, understanding the potential biases related to different survey methods is vital. Bias can significantly impact data validity and can occur due to sampling methods, question phrasing, or the survey's administration. Recognizing these biases ensures that planners gather accurate and representative data, thereby enhancing the reliability of their findings and subsequent decision-making processes. The other options do not sufficiently encompass the critical components essential for effective survey method selection. While considering the preferences of city council members or focusing solely on ease of collection might seem sensible, these factors do not address the broader scope of evaluating costs, speed, and biases—all of which are fundamental in obtaining sound data for planning purposes. Additionally, aesthetics, while potentially relevant in engaging respondents, do not play a central role in the methodological rigor necessary for valid and