American Institute of Certified Planners (AICP) Practice Exam

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What is the required population size for a regional mall to be successful?

  1. 150,000

  2. 200,000

  3. 250,000

  4. 300,000

The correct answer is: 250,000

A regional mall typically requires a significant population base to support its diverse range of retail offerings and services, as well as to generate sufficient customer traffic. A population size of around 250,000 is often cited as a threshold that enables the mall to attract enough shoppers to be financially viable. This size allows for a wide enough customer base, including both local residents and visitors from surrounding areas, to ensure that various anchor stores, specialty shops, and restaurants can operate profitably. Factors influencing this requirement include the types of stores within the mall, their target demographics, the competitive landscape, and local consumer spending patterns. A larger population can also lead to higher foot traffic, which is essential for retail success. With around 250,000 people, the mall is better positioned to provide a diverse shopping experience and capitalize on economies of scale, making it more likely to thrive in the long term.