American Institute of Certified Planners (AICP) Practice Exam

What is the primary disadvantage of electronic surveys?

1. They are too expensive to administer

2. They require respondents to have Internet access

3. They generate slower response rates

4. They provide limited data insights

The correct answer is: They require respondents to have Internet access

The primary disadvantage of electronic surveys is indeed related to the requirement for respondents to have Internet access. This limitation can lead to bias in the sample population, as individuals without reliable Internet access—such as those from lower-income backgrounds, rural areas, or certain age groups—may be excluded from participating. Consequently, this can affect the representativeness of the survey results, making it difficult to generalize findings to the broader population. The other response options highlight some valid considerations regarding electronic surveys, but they do not capture the fundamental issue as clearly. For instance, while cost may vary, electronic surveys are typically less expensive compared to traditional methods, especially when considering large sample sizes. Additionally, response rates can fluctuate based on various factors, and electronic surveys can occasionally yield quick responses, particularly when necessary incentives are employed. Lastly, the scope for data insights is generally broad, as electronic surveys can often facilitate a diverse range of questions and analytical options.