American Institute of Certified Planners (AICP) Practice Exam

What is the most comprehensive approach to project evaluation that assigns goals to a group?

1. SWOT Analysis

2. Cost Benefit Analysis

3. Goals Achievement Matrix

4. Logframe Analysis

The correct answer is: Goals Achievement Matrix

The Goals Achievement Matrix is a comprehensive approach to project evaluation that effectively aligns specific goals with measurable outcomes. This method allows for the evaluation of how well a project meets its predetermined objectives by mapping goals against performance indicators. By engaging a group in this process, it fosters collaboration and ensures that all stakeholders are aligned with the project’s intended outcomes. This approach is particularly valuable because it provides a clear framework for assessing project performance. Stakeholders can see at a glance how each goal is being addressed and whether the project is on track to achieve its desired results. It encourages transparency and facilitates discussion around progress and necessary adjustments. In contrast, SWOT Analysis, while useful for understanding strengths, weaknesses, opportunities, and threats, does not directly measure goal achievement but rather provides a situational overview. Cost Benefit Analysis focuses primarily on the financial implications of a project, comparing costs and benefits, but may overlook qualitative goals. Logframe Analysis is also a structured tool for project design and evaluation, but it is more technical and often used for donor-driven initiatives, which may not engage a broader group as comprehensively as the Goals Achievement Matrix.