American Institute of Certified Planners (AICP) Practice Exam

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What is the main advantage of drop-off surveys compared to mail surveys?

  1. Higher response rates due to personal contact

  2. Lower cost associated with distribution

  3. Wider sample size compared to mail surveys

  4. Faster collection of responses

The correct answer is: Higher response rates due to personal contact

The main advantage of drop-off surveys is that they often achieve higher response rates due to personal contact. This method involves delivering the survey directly to respondents, which can foster a sense of accountability and increase the likelihood that individuals will complete and return the survey. Personal interaction allows for immediate clarification of any questions the respondent may have, which further encourages participation. Additionally, the presence of a survey facilitator can create a more engaging experience, leading to more thoughtful responses. In contrast, mail surveys may struggle with lower response rates because they rely on respondents' initiative to complete and return the survey after receiving it in the mail. Without personal contact, there may be less motivation for individuals to engage with the survey.