American Institute of Certified Planners (AICP) Practice Exam

What is a visual preference survey primarily used for?

1. Identifying economic opportunities

2. Assisting citizens in evaluating physical images

3. Gathering data on public transportation

4. Conducting market research

The correct answer is: Assisting citizens in evaluating physical images

A visual preference survey is primarily utilized to assist citizens in evaluating physical images related to their community's design, aesthetics, and character. This tool helps planners gauge public sentiment and preferences regarding various visual elements such as buildings, open spaces, streetscapes, and other environmental features. By presenting a range of images, participants can express their likes and dislikes, allowing planners to understand community values and preferences when it comes to visual aspects of the built environment. The insights gained from these surveys are invaluable for shaping development proposals, design guidelines, and policies that align with the community's desires. Involving citizens in this process fosters engagement and ensures that planning efforts reflect the collective vision of the community. Other options like identifying economic opportunities, gathering data on public transportation, or conducting market research do not directly align with the primary purpose of a visual preference survey, which focuses specifically on visual representations and public opinions about them.